Seth’s Stats:

Along with a relentless track record of service and execution, and a unique way of branding the North County lifestyle:

• Top production

• Smashed dozens of high‐price records

• 99% “sales-to-list-price” ratio

• Sold 100% of every listing taken since 2011 (never cancelled, expired, or withdrew)

• Faster than average market time

• Top-ranked Cardiff Agent on Yelp

• Balanced sell/buy mix

“Seller Survey” tells me what’s important to you when marketing your home.

Sell For More:

As a marketing professional who gets real estate (not the other way around), I study the deep-rooted psychological drivers behind decision-making, and tap into them creatively, viscerally, and through cutting edge technology.

Successful marketing lies in the balance between ‘impression continuity’ and ‘product placement’. I customize campaigns to showcase your listing in its best light, and then leverage my Shoreline Properties branding process in a way that resonates with our target buyer’s lifestyle. I sell your home as a lifestyle, and its features as an experience.

My next-level marketing will help you sell for more.

Selling A Property: FAQ

What Is My Home Worth?

Nailing this number is the first step in strategizing our list price.  To optimize proceeds, we must predict our property’s appeal to our target buyer.  This involves identifying our target buyer in the first place, and more importantly, knowing what they want. 

This is more art than science. Good agents analyze a variety of data points including comparable sales, property condition, location, view quality, design trends, and staging potential.  After touring the property and reviewing comps, they will identify a hi-low range. 

As a great agent, I blend this data with deep local experience… adjusting for compensating factors, market timing, affordability, inventory absorption rates, upcoming listings, micro neighborhood nuances, and more.  I continue refining our estimated value until we set the right list price to fit our appropriate strategy. 

Contact me today for help in confidently assessing the value of your home. 

Can We Sell For More?

Markets are established through supply and demand, and buyers don’t go out looking to pay extra.

Therefore, optimizing our scenario involves reframing the question, like this: “If there was a way to sell above fair market value… what would it be?” By asking the question this way, we clarify our goals, and unlock preconceived notions.

As a marketing professional who gets real estate (not the other way around), I study the deep-rooted psychological drivers behind decision-making, and tap into them creatively, viscerally, and through cutting edge technology.

I spend more money on marketing, and focus more on the science behind it, than any local broker. The art of good marketing lies in the balance between ‘branding impression continuity’ and ‘showcased product placement’.

I customize marketing deliverables to showcase your home in its best light, and then leverage my Shoreline Properties branding process to resonate with our target buyer’s lifestyle. I sell your home as a lifestyle, and its features as an experience.

When done right, this process yields unparalleled results. Contact me today for help focusing on the zone above fair market value.

Should I Make "Bang For The Buck" Improvements?

To optimize our scenario, we identify the lowest cost items that impact showings the greatest.  We focus on first-impression areas, and the kitchen as the heart of the home.  We highlight selling features and minimize signs of deferred maintenance.

We want to avoid unintended consequences, like improving certain areas that only bring attention to other areas not updated.  And the last thing we want to do is force buyers to pay a premium for things they are not going to enjoy.

For the highest-end properties, we look beyond ‘bang for buck’ options. Premium buyers bring expectations of mint condition.  For these scenarios we recommend doing the necessary to deliver a finished product.

Should Market Outlook Affect My Strategy?

In a word, yes.

Market insights help us capitalize on demand or avoid catching a falling knife.  While micro-markets can vary by neighborhood, fundamentals drive direction… which drives sentiment… which drives leverage.

Right now, we are seeing an epic battle unfold between inventory and affordability, and the projected outcome is not yet reflected in mainstream media.

I have a Wall Street background and deep financial experience that underpins our local transactions.  Contact me today to see how market outlook should impact your strategy.

How Is Seth Uniquely Positioned To Help Me?

As a marketing professional who gets real estate (not the other way around), I spend more money on it, and focus more on the science behind it, than any local broker.  In four years, I have built one of North County’s most polished brands, Shoreline Properties, located right next to Cardiff Seaside Market.  I have a relentless track record of service and execution, and a unique way of branding the North County lifestyle.  With production dating back further, the following results remain unparalleled since 2011: 

  • Smashed over a dozen high‐price records 
  • Highest “sales-to-list-price” ratio – 99%
  • Perfect 100% “pull‐through” ratio since 2011 (i.e. all sold… never cancelled, expired, or withdrew)   
  • Faster than average market time 
  • Top-ranked Cardiff Agent on Yelp 
  • Balanced sell/buy mix, healthy client cross section, top production 

Unique assets: 

  • Exclusive AI-powered buyer lead generation platform
  • Top level website domains
  • Property-specific landing pages
  • Apex real estate location next to Cardiff Seaside Market
  • Storefront window reaches 35,000 people per week 
  • Best-in-class videography production 
  • Effectively branded print and flyer campaign 
  • Large database of buyers, investors, and happy repeat clients 

My unique process saves you time and money, and delivers unparalleled service and execution.  I enjoy a spotless reputation for separating advice from commission, and I negotiate from strength to protect your interests.  As a marketing professional who gets real estate, I am uniquely positioned to help you sell for the most money, in the least time, with the best service.  Contact me today to explore selling your home above fair market value

How Should I Approach Making Disclosures?

The truth will set you free.  Here is the litmus test:  if your buyer can prove you knew about a material fact that you did not disclose, then you are liable.    And if you think about it, nobody is going to love your home enough to buy it, and then change their mind because you disclose a repaired roof leak. 

On the contrary, buyers get peace of mind only after they internalize a detailed picture of repairs, improvements, problems, and quirks.    And if a disclosure did freak them out to the point of cancelling, then imagine how much worse it would be after the fact. 

Frankly, the more mundane stuff you list as disclosures, the faster buyer trust is established, whereas if you hardly list anything, buyers will keep on looking until they find things, which in turn provokes distrust. 

As your agent, I deploy our best-in-class transaction coordination team, who not only guides our disclosure checklist, but also stays abreast of current laws, and helps minimize ambiguity in our agreements.  Contact me today to see how my team is your best defense against potential liability.