Meet Seth Chalnick

As a top producing North County broker, I have a unique way of branding our authentic coastal experience. I love helping you buy, sell, and finance extraordinary homes that optimize lifestyle.

With a spotless reputation for separating advice from commission, and going to the mat for each client, I look forward to earning your business and exceeding your expectations.

Marketing Power

As a marketing professional who gets real estate (and not the other way around), I dedicate more resources to marketing, and focus more on the science behind it, than any local broker.

Visit my Sell page, view some marketing samples, and see how I am uniquely positioned to help you sell for the most money, in the least time, with the best service.


Buyer Advocacy

Get the clarity and confidence you need to make smart decisions for the right reasons. Beyond agency, I provide advocacy in finding your perfect home, along with financing that fits your budget.

By assigning one point of contact to execute your real estate and mortgage transactions together, you save time and money and realize unparalleled customer service.


Properties Sold

Message From Seth

Hello and thanks for visiting my profile and intro video.

As a seasoned broker and longtime resident, I enjoy helping folks buy, sell, and finance real estate in coastal North County.  As a top producer transacting $350+ million in volume throughout coastal California, I understand the importance of building long-term relationships.

For Sellers
Of all Cardiff top producers, I have the highest average pull-through ratio, 100% since 2011 (i.e. listings that sell... and not cancel, expire, or withdraw); the highest sales-to-list-price ratio, >99%; and the fastest average market time.  I am the top ranked Cardiff Agent on Yelp, and have smashed over a dozen high-price records. I offer a relentless track record of service and execution, and a unique way of branding the North County lifestyle.

For Buyers
I separate commission from advice, and highly credit my success to this key value.  I have an extremely high "offer acceptance" success rate, without price being the only consideration. I help you win negotiations while creating solutions that work for all parties involved. And I am uniquely positioned to help integrate your home search and mortgage plan together, saving you time and money, and providing unparalleled service and execution.

Shoreline Properties
I co-founded Shoreline Properties in 2014, after working for 10 years in the same physical location under another Broker, who has served North County San Diego buyers and sellers since 1989. Our retail space is located in the heart of Cardiff-by-the-Sea, in the "Town Centre," right next to Seaside Market, and our courtyard averages weekly foot-traffic of 17,000 people!  Many locals and visitors alike look to our windows as a gauge of local real estate trends and valuations.

It never gets old buying and selling coastal property for savvy clientele... who wear flip-flops. Aside from the views, the location is also perfect, because we are able to jet all over San Diego at a moment's notice. The space itself is great, and my associates are awesome. And did I mention we are across the street from the... ahem... ocean.

My wife Jessica (an acupuncturist), kids Jaiden and Jack, and I live on the border of Cardiff and Encinitas with a crazy but lovable dog, named Smith. If you happen to frequent North County San Diego, odds are good you've glimpsed a cute, blond ponytail flashing through your periphery, after the grey streak that is Smith. I love my wife a lot and take pleasure in knowing I got the better end of the deal when she said, "I do" in 2005.

Thank you for the opportunity to earn your business.


Buyer's Advocate and agent with powerful advocacy

Listing Agent

REO Specialist

Mortgage banker and broker

Loan qualification and approval

Refinancing and ongoing mortgage program maintenance

Equity optimization management solutions

Cash-out lending for home improvement, debt consolidation, and investment.

Zero money down loans

Assistance with all credit situations.

Fast and reliable execution.


$130 million real estate and mortgage sales volume

$250+ million in career sales volume

Licensed California Department of Real Estate Broker No: 01343733

Buyer's Advocacy Program Director

Registered Mortgage Advisor (RMA)*

Member of San Diego Association of REALTORS®

Member of California Association of REALTORS®

Member of National Association of REALTORS®

DRE certification in Real Estate Principles

DRE certification in Real Estate Finance

DRE certification in Real Estate Appraisal

DRE certification in Real Estate Economics

DRE certification in Legal Aspects of Real Estate

DRE certification in Escrows

DRE certification in Conquering Contracts

DRE certification in Advanced Mortgage Planning to Build Wealth

Consumer Economics, BS

Owner of Stellar Bancorp, Inc. dba Stellar Properties & Stellar Capital since 2007

Three awards for "Top Producter of the Quarter" at MDL Properties, 2005-2006

Eight awards for "Top 5% Producer" at Cambridge Home Loans, 2003-2004

Certificate of Achievement, Cambridge Home Loans, 2002

Oppenheimer & Co. experience as a Series 7 & 63 licensed Registered Representative

Local surf break knowledge!

*A Registered Mortgage Advisor (RMA) is the only mortgage-specific designation recognized by both the International Association of Registered Financial Consultants (IARFC) and the California Department of Real Estate (DRE). The RMA certification process qualifies seasoned loan officers to advise clients in a mortgage planning capacity about home equity management solutions and equity optimization strategies. There are only 250 RMA's in the country.


Request Listing Presentation

  • Estimate your home’s value
  • Get "bang for the buck" improvement tips
  • See why my marketing gets you the highest price, in the shortest time, with the best results

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